Datejust 31 – M278289RBR-0019
Reference
278289RBRModel case
Oyster, 31 mm, white gold and diamondsBezel
Set with diamondsWater-resistance
Waterproof to 100 metres / 330 feetMovement
Perpetual, mechanical, self-windingCalibre
2236, Manufacture RolexPower reserve
Approximately 55 hoursBracelet
President, semi-circular three-piece linksDial
Aubergine set with diamondsCertification
Superlative Chronometer (COSC + Rolex certification after casing)Aubergine Dial
This dial features a large VI set with 11 diamonds. The sunray finish creates delicate
light reflections on many dials in the Oyster Perpetual collection. It is obtained using
masterful brushing techniques that create grooves running outwards from the centre
of the dial. Light is diffused consistently along each engraving, creating a characteristic
subtle glow that moves depending on the position of the wrist. Once the sunray finish
has been completed, the dial colour is applied using Physical Vapour Deposition or
electroplating. A light coat of varnish gives the dial its final look.
Diamond-set bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat
in which each gemstone will be perfectly lodged. With the art and craft of a jeweller,
the stone is placed and meticulously aligned with the others, then firmly secured in
its gold or platinum setting. Besides the intrinsic quality of the stones, several other
criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the
height of the gems, their orientation and position, the regularity, strength and
proportions of the setting as well as the intricate finishing of the metalwork. A
sparkling symphony to enhance the watch and enchant the wearer.
18 ct white gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the
highest quality 18 ct gold alloys. According to the proportion of silver, copper,
platinum or palladium added, different types of 18 ct gold are obtained: yellow,
pink or white. They are made with only the purest metals and meticulously inspected
in an in-house laboratory with state-of-the-art equipment, before the gold is formed
and shaped with the same painstaking attention to quality. Rolex's commitment to
excellence begins at the source.
MODEL AVAILABILITY
All Rolex watches are assembled by hand with the utmost care to ensure exceptional
quality. Such high standards naturally restrict Rolex production capacity and, at times,
the demand for Rolex watches outpaces this capacity. Therefore, the availability of
certain models may be limited. New Rolex watches are exclusively sold by Official
Rolex Retailers, who receive regular deliveries and independently manage the
allocation and sales of watches to customers. Panda is proud to be part of the
worldwide network of Official Rolex Retailers and can provide information on the
availability of Rolex watches.